Drugs and Music Revolution of 1960s Essay Example

Drugs and Music Revolution of 1960s Paper Essay on The 1960s Music and Drug Revolution The decade of the 1960s is most likely talked about because of the Vietnam War, but most over look what was going on in America. Back in the states the faces of angry anti- war activists were on every major street corner you looked, they protested for peace and to get their brothers out of the Jungles where the vicious war took place. The sixties were also the forefront of the Civil Rights Movement for Black Americans to receive racial dignity, economic and political self-sufficiency: with voting rights, and also freedom from white Americans. Lastly the four major political ssassinations of John F Kennedy, Malcolm X, Martin Luther King Jr. , and Robert F. Kennedy all took place one after another in this decade leaving the Americans in heartbreak and turmoil. Politically leaving the United States at a standpoint on what the hell is there to do next. To get away from the mess, the most effective escape of the time was the music. It changed the depressing feeling to help make the people somewhat forget what harsh realities are happening around them and give them hope. With the music so empowering to some this brought to us what we now know as the Hippie Movement. (Yapp). Most were fed up with the United States leading to thousands of carefree people to hard drugs and rock and roll. During the hard ships in the sixties people used music to find the glass half full instead of half empty. All of the events of the sixties had an effect on the way the people dressed then and still to this day. Self-expression of the 1960s led men and women to grow their hair long and dress freely in bright colors and daring prints that were outrageous and had never been seen before. We will write a custom essay sample on Drugs and Music Revolution of 1960s specifically for you for only $16.38 $13.9/page Order now We will write a custom essay sample on Drugs and Music Revolution of 1960s specifically for you FOR ONLY $16.38 $13.9/page Hire Writer We will write a custom essay sample on Drugs and Music Revolution of 1960s specifically for you FOR ONLY $16.38 $13.9/page Hire Writer Events: The 1960s started out on a good foot with John F Kennedy, as President America as happy with the way politics were being handled. He was the second youngest president to ever be in office. John was elected in 1961 and was putting a pretty big hand print on the Americans with big events such as the Bay of Pigs Invasion, the Cuban Missile Crisis, the building of the Berlin Wall, the Space Race, the African- American Civil Rights Movement, and early stages of the Vietnam War. Until 1963 Lee Harvey Oswald assassinated him with a shot to the upper back and a final shot to the head. Pronouncing him dead 30 minutes alter. To this day Kennedy continues to rank ighly in public opinion ratings of U. S. presidents. Following Kennedys assassination were the deaths of civil rights leaders Malcolm X, Martin Luther King Jr. , and JFKs brother Robert F. Kennedy. All four of these deaths happening in such a short amount of time left Americans with really no guidance on what to do next and what was going to happen to them. Socially the United States was tired of being let down and many decided to go about their own ways of carefree living. Many were also in poverty so looking for a brighter side to life. The outcome of looking for a better life was to be a hippie. The ubculture started out with the youth and quickly rose and spread across country and even into some other countries. Hippies created their own communities, listened to psychedelic rock, embraced the sexual revolution and many used drugs such as Marijuana, LSD and mushrooms to explore an altered state ot consciousness. Something that cannot be ignored was the Vietnam War that mainly took place in the 1960s. The war had an estimated 47, 355 American casualties, with men and women losing lives left and right many were in a deep depression. The war went on from 1955 to 1975 with the United States getting highly involved in the 60s. The US got involved to help prevent communism in South Vietnam for containment; with overwhelming firepower, air support, airstrikes, search and destroy operations, and lots of heavy artillery. Although the war did not end until the 70s, the capture of Saigon by the Vietnam Peoples Army in 1975 marked the end of the war, and North and South Vietnam were reunified the following year. Descriptive: The different styles and trends of the sixties are extremely different with all the different social groups. Starting off with the early times of the sixties when John F. Kennedy was still the president and first lady Jacqueline Kennedy (Illustration 1) was the icon of elegance and poise. Her style consisted of pillbox hats, suits in pastel colors with big buttons and short Jackets. A casual day consisted of capris and versatile layers in bright colors these styles were increasingly popular. The sixties were also a time of the British Invasion in America. The ever so popular bad The Beatles had arrived in America at this time with their hit songs still listened to until this day. This sparked a style of what we call Mod. Mod short for Modernists; consisting of women copying mens style with fitted Levis Jeans and sneakers. Also wearing mens shirts, tailors suits, mini skirts, A-line skirts, and trousers. The Mod style icon was Twiggy (Illustration 2), a popular British model who broke the rules for women style and taking them out of the conservative long dress and long skirt confines of the previous 1950s. Finding your personal style and dressing how you felt was the biggest trend of all. The best known and most significant of all was the Hippie style catalyst. Giving the people of the sixties ultimate comfort and self-expression. This style consisted of oose- fitting clothes; most often tie dyed pieces and adding the perfect accent to top off an outfit with a flower. Flowers showing a sign for peace during the rough times of war going on back in Vietnam. Hip-hugger bell-bottom Jeans were incredibly popular for both men and women and following these Jeans were peasant shirts, skirts and halter-tops (Illustration 3). Another trend was women sewing patches of different cloth on to their clothes to either cover holes or simply for decoration. Lastly in the late sixties the anything goes look was the outcome after all the not so everlasting trends in the previous years. Of course more new trends did thrive such as closer to the body clothing with firmly belted waistlines on dresses, suits and blouses showing off the hips. The film, Bonnie and Clyde gave the inspiration for jumper dresses and suits. The film also gave off wide leg pants giving a more professional look; that carried on into the 1970s, compared to the very messy hippie look. The hippie look was actually inspired and really made in toa mess by the music of the 1960s. Music was being influenced by so many new trends that had never happened before, the new ways of politics, economics and carefree lifestyle.. Drugs elped ease the pain and became the most influential variables in the music of the s es The rock and roll and pop music all started out small and underground until it became mainstream. Soon to be known as the psychedelic era, this era introduced drugs to be an important aspect of music and a part of the typical day of a rock star. The listeners of the music also used drugs like acid and marijuana to enhance the overall experience of the sounds, movements and brightness of lights during the shows and music festivals. Bands such as The Byrds and The Grateful Dead used drugs like LSD, marijuana, and heroin (Illustration 4). They believed using drugs would make a difference of the previous music in the 1950s, and were very successful with blowing the 50s music away. The effect that the drugs had on the band was turning them into real musicians, ones that could capture the audiences attention in just a couple of strums ofa guitar. This new music started around the San Francisco area and spread across the nation. Young people greeted the new genre of music with open arms and drugs helped change the way to enjoy the new wave of music. It also became apparent that the British group The Beatles started to use LSD when ecording in the studio. The song Tomorrow Never Knows was a product of the famous group high on an acid trip. Toward the end of the sixties the iconic music festival called The Peace and Music Festival of Woodstock. The three-day festival was hugely successful and the first ever of its kind to occur (Illustration 5). More than two million people tried to get in, with borders and state lines closed due to the amount of people. The festival headlined different bands from across the world and was a place to demonstrate peace. Even though during most of the three-day event it oured rain it did not stop anyone from putting a damper on the mood. Putting a close to the sixties a few years later was the end of the Vietnam War however the end of war did not put an end to drug use. Many people had lost their lives in the psychedelic era either from a gunshot in the Far East of a prick of a heroin laced needle in the United States. These tragedies were captured in the music of the sixties and is remembered and reminded to the generations to come. Compare and Contrast: From the radical 1960s to the present time now there are so many things have changed and so many things have also stayed the same. Starting with the fashion of the 60s consisting of women wearing mens wear clothing as a huge trend that went on throughout the time and is still to this day. There is also the mid 60s, which was when the hippie look was widely popular, and the baggy look with long shirts and pajama looking pants with low hemlines. Today everything is a high hemline and form-fitting clothes from tight denim Jeans to crop top shirts for girls. Although the 60s did go through a phase of tight bell bottom pants made of polyester. Thankfully, those are not seen any more in present time. Another comparison is the Civil Rights Movement that happened in the sixties. Black Americans wanted the legal freedom from whites, voting rights, as well as inside schools, and over all racial dignity. Ever since this Conclusion: The 1960s was no doubt a revelation that changed America forever. With so many monumental experiences that will most likely never happen again. Fashion is of course torever changing but more so in the 1 Starting early on witn clean cut pastel suits to the late sixties tie dye shirts; skintight bell-bottom Jeans and long hair were the trend. All of the tragedies in the sixties it had a huge impact on music and hat the American people felt, what they were feeling was the way they dressed and showed self-expression through their clothes. Music was a huge part of peoples lives back then, that was the only thing that young adults had to look forward to and music is even more relatable today. Music speaks to people in ways that no one can describe, almost life changing to some. The artists and bands of the 60s talked about what was going on around them inside their song lyrics. Making it easily relatable to their fans and to the American people to make it seem like they were all in the mess together and never by themselves.

Free Essays on Advertisement Paper

Dating or Active. The Tale of Two Deodorants Deodorant is something that's a must. No matter what, underarms are going to sweat. So advertisers have to be very clever in creating advertisements for their products to make consumers think that the product they are trying to sell is the best. The ads for Secret and Soft and Dri use word play, color and people to get their points across. The ad for Secret is clearly targeting teens, who are dating. By showing a nice place, with teens sitting at a booth, advertisers give a usual setting for an after school hangout. The background is a soft sky blue, the same color as on the secret deodorant tube. There is a white light hanging from the ceiling, resembling the white ball at the bottom of the tube of deodorant. The white table is almost a heart shape to give way to the romance scene in the ad. The first couple sitting in the booth is both black haired and is wearing khaki colored tops to show that they are a true couple. They are making out paying no attention to the other two couples. There is a vanilla milkshake sitting on the table in front of them. They obviously haven’t had any of it because it looks full. The second couple is the main part of the ad. Everything about them is different. The girl has blonde hair and is resting her arm on the back of the booth. If you look at the ad you can tell she is u ncomfortable, because she is playing with her hair and looking off with nothing to do or say. Her male friend is brown haired with blonde streaks, he is sitting with his arms glued to his sides to show that he is sweating. He is looking over at the first couple like he doesn’t know what is going on. They both are having shirley temples of their own. The last couple is sitting there hugging and kissing. They are sharing a chocolate milkshake. The slogan at the bottom of the ad reads, â€Å"Uncomfortable? Keep it a Secret.† The Soft and Dri ad shows a young woman doing... Free Essays on Advertisement Paper Free Essays on Advertisement Paper Dating or Active. The Tale of Two Deodorants Deodorant is something that's a must. No matter what, underarms are going to sweat. So advertisers have to be very clever in creating advertisements for their products to make consumers think that the product they are trying to sell is the best. The ads for Secret and Soft and Dri use word play, color and people to get their points across. The ad for Secret is clearly targeting teens, who are dating. By showing a nice place, with teens sitting at a booth, advertisers give a usual setting for an after school hangout. The background is a soft sky blue, the same color as on the secret deodorant tube. There is a white light hanging from the ceiling, resembling the white ball at the bottom of the tube of deodorant. The white table is almost a heart shape to give way to the romance scene in the ad. The first couple sitting in the booth is both black haired and is wearing khaki colored tops to show that they are a true couple. They are making out paying no attention to the other two couples. There is a vanilla milkshake sitting on the table in front of them. They obviously haven’t had any of it because it looks full. The second couple is the main part of the ad. Everything about them is different. The girl has blonde hair and is resting her arm on the back of the booth. If you look at the ad you can tell she is uncomfortable, because she is playing with her hair and looking off with nothing to do or say. Her male friend is brown haired with blonde streaks, he is sitting with his arms glued to his sides to show that he is sweating. He is looking over at the first couple like he doesn’t know what is going on. They both are having shirley temples of their own. The last couple is sitting there hugging and kissing. They are sharing a chocolate milkshake. The slogan at the bottom of the ad reads, â€Å"Uncomfortable? Keep it a Secret.† The Soft and Dri ad shows a young woman doing...

Nutrition Essay Example | Topics and Well Written Essays - 1250 words - 2

Nutrition - Essay Example For protein, the AMDR is 10 to 35% and the percent calories derived from my protein intake is found between the two limits. The AMDR for fat is 30 to 35% and the percent calories from my fat intake is again in between the two limits. Are there any nutrients from your diet that are above the recommended Tolerable Upper Limit (UL) – see front cover of the text for the table listing UL for various nutrients (please note that not all nutrients have an UL. Do you take a multivitamin? If so, after analyzing your diet, do you think you need to continue taking a multivitamin? If you do not take a multivitamin, do you think you need to take a multivitamin or do you think you can meet your needs by the foods you consume? According to the nutrition analysis that I have printed out, my intake of the following nutrients is 100% below the DRI: fiber (15.77%), calcium (41.76%), iron (81.3%), phosphorus (85.5%), ash (5.51%), vitamin A (74.87%), vitamin C (49.27%) and cholesterol (48.03%). Fiber is usually found in oats, seeds, beans, barley, peas, lentils, apples, citrus fruit, carrots, plums, and squash. Adding 3 apples, 2 potatoes with skin, 2 cups of lentil soup or 1 cup of bran in my diet would increase my intake of fiber. In order to address my calcium deficiency, I can add 2 cups of skim milk and 227 grams of yogurt in my daily diet. I should also add 10 cups of vegetables and two oranges a day in order to have more iron and vitamin C in my diet. With these additions to my diet, my lack of Vitamin A and cholesterol would also be addressed. The following nutrients, on the other hand, are above the 150% DRI: sodium (215.38%), thiamin (329.40%) and riboflavin (234.24%). Among these three, the quantity of sodium that I have consumed is the most alarming. For all three days, my consumption of sodium has gone over the tolerable upper limit of 2.3 grams per day. This excess can be a future cause of high blood pressure and kidney

Shopping is a complex and contradictory activity which cannot be Essay

Shopping is a complex and contradictory activity which cannot be reduced simply to the act of buying goods or services - Essay Example Shopping on the other hand is a term which is often used in a recreational context , as in : "it's a pleasant afternoon, why don't we go shopping". Shopping necessarily does not mean purchasing objects of requirements; rather, it pertains to purchasing objects of desire and interest. Shopping is an integral part of every vacation, celebration and for most people, even part of their free time. Shopping in these contexts is classified under leisure activities. In most cases shopping is a harmless and sometimes a relaxing activity but on the other hand it is not uncommon to see "pathological shoppers" who tend to go over the top with their buying spree irrespective of requirement, available finances and affordability. Shopping has a dark side too, just like all other leisure activities when done in excess. In some cases, uncontrolled habits may transform into mental disorders and even dependency which eventually require psychological intervention. Compulsive shoppers may feel a false and temporary phase of happiness just by attaining ownership of a particular object but most often than not, this phase is followed by regret and remorse over monetary wastage. For the typical shopper, that Tracy Reese dress or Prada bag may just be a piece of merchandise but for a shopaholic it is medication. Women often joke about "retail therapy." But that laughter may actually be a disguise to veil depression, loneliness or boredom. Shopping is an easy way to numb ourselves or boost our self-esteem, even if relief only lasts until buyer's remorse sets in. Shopaholics try to fill in their emptiness with "stuff" they might not even need. That void, in reality, may be from years of emotional or spiritual deprivation: fear that there's never enough, whether its money, material objects, recognition or love. Retail therapy is shopping with the primary purpose of uplifting the buyers' mood or disposition (Oxford Dictionary). It is a short lived habit and is often seen in people during periods of depression or transition. Items purchased during periods of retail therapy are called "comfort buys". Retail therapy was first used as a term in the 1980's: "we have become a nation measuring out our lives in shopping bags and nursing our psychic ills through retail therapy" (Chicago Tribune, 1986). In a study by European Union revealed that 33 percent of shoppers surveyed had "high level of addiction to rash or unnecessary consumption" (Observer, 2001) which eventually ran them into debts. Melbourne University researchers have coined a term "oniomania" to this psychological disorder, also known as compulsive shopping disorder. For a generation, 'retail therapy' has been the ultimate source of salvation from the stresses of modern living. But a major new study now suggests that for millions of people, binge shopping is no longer an emotional cure, rather it may make an individual feel worse. Retail therapy is actually an expensive way of distracting oneself from life's problems which one would eventually have to face and solve anyway! In short, it is a method of escapism. The pleasure is short lived and shallow in nature. Materialistic belongings can never bring peace and true happiness. Moreover, the sense of ownership imparts a false sense of pride which can be addictive as well as

Ecotourism and Carbon Neutrality Research Paper

Ecotourism and Carbon Neutrality - Research Paper Example 265). On top of these direct benefits, there are also indirect contributions in the form of millions of dollars directed to conservation projects from entrance fees, tourist philanthropic donations and ecotourism-operator philanthropy. However if ecotourism wishes to claim environmental bragging rights, it has to do better with regards to carbon usage and climate change. Like most contemporary forms of travel, ecotourism depends heavily on fossil fuel-dependent forms of transportation. This means that responsible travel to natural areas starts out with an environmental debt, especially with regards to the carbon emissions that must be repaid for there to be a net environmental gain. It is imperative that ecotourism incorporates other creative forms of carbon balancing as part of the customary practice, thus reducing its carbon debt from the start. Carbon neutrality is the benchmark in the maturation of ecotourism (Durham & Stronza, 2008, pg. 266). Ecotourism and Carbon Neutrality Inc reasingly ecotourism has been described to represent or at least encourage sustainable forms of tourism in natural areas. Sustainable tourism is focused on using resources sustainably and reducing over-consumption and waste (Buckley, 2004, pg. 15). Ecotourism is defined as the environmentally responsible travel and visitation to relatively undisturbed natural areas in order to enjoy and appreciate nature and any accompanying cultural features that promotes conservation, has low visitor impact and provides for beneficially active socio-economic involvement of local population (Ceballos-Lascurain, 1996, pg. 20; Buckley, 2004, pg. 15). However, travel or mobility are mostly associated with considerable resource use in the form of fossils fuel and it therefore directly challenges the... This paper approves that ecotourism has been recognized and acclaimed with safeguarding biological and cultural diversity, reducing rural poverty and increasing public consciousness of environmental concerns as well as bolstering ties concerning tourism operators and local population. For this reason, it has increased in popularity with tourists as well as governmental development organizations and conservation agencies. However, for ecotourism to remain viable and appealing into the future, unambiguous and untainted means must be found to make ecotourism carbon neutral or better. This essay makes a conclusion that universal resorts in pursuit of being carbon neutral have begun to use alternative fuels in their service vehicles in an attempt to cut down toxic emissions. Moreover, the cooking oil utilized in its restaurants is reprocessed and reused as are the paper and cardboard supplies used throughput the resort. At SeaWorld and its affiliate parks, hydrogen energies fuel shuttles, dinnerware and utensils are produced from vegetable starch and sugarcane. Seafood, even for its animal populations is procured from green and natural fisheries, moreover, it has teamed up with the Rainforest Alliance to guarantee that foods acquired are farmed and harvested in manners that protects and safeguards area wildlife, habitats as well as the people. By the way, still in pursuit of carbon neutrality, the use of public transportation most notably by Disney World has gone a long way in reducing carbon emissions.

Promoting Tiffany Jewellery Line

Promoting Tiffany Jewellery Line Tiffany Co. is one of the most renowned luxury Jewellery companies over the world. As a successful brand that had entered into its maturity phase, to give it a new lease of life that based on its original values is an important point of its brand management issue. (Chevalier M. Mazzalovo G., 2008) On one hand, Tiffany needs to keep on to pay its attention on the earlier brand esthetics: unique and magnificent diamonds, legendary and groundbreaking design, timeless style and lasting value. (The Tiffany story, 2010). On the other hand, a new blood that could enhance Tiffanys brand equity and boost its sales would be acquired. This research proposal will find an opportunity to diversify and broaden Tiffanys product line, promote the brands reputation and also stimulate the demands of both exist customers and new customers. Background Charles Lewis Tiffany established Tiffany Co. in Manhattan in 1837. Nowadays, more than 220 Tiffany stores had founded around 22 countries over the world. As the second-largest luxury jewellery retailer in the world, Tiffany Co. offers a large-scale of fine jewellery (90% of revenue in 2009), along with sterling silverware, crystal, timepieces, china, stationery, eyewear, fragrances, scarves and other accessories. (Shareholder information, 2010). During 173-year history, Tiffany had created an appropriate esthetics for its products and made a brilliant success of its brand equity. However, confront of economic sea change and recessionary environment from 2008 to 2009, the worldwide sales of Tiffany had declined significantly. The bar chart follows shows the net sales of Tiffany Co. between 2001 and 2009. As the figure illustrated, Tiffanys net sales declined from $2.9 billion in 2007 to $2.86 billion in 2008 and $2.71 billion in 2009 gradually. The most important factor of Tiffanys downward sales was the worldwide range of recession between 2008 and 2009 which impact the whole category sales of Tiffany Co. significantly. More over, the fluctuations of foreign currency and precious metal price had also influenced Tiffanys sales internationally. (Annual report 2008, 2008) However, when the net sales decreased by degrees between 2008 and 2009, Tiffany Co. had taken some actions quickly. It includes reduced their staffs, slowed their pace of opening new stores, declined their manufacture and sell from suppliers and also closed their IRIDESSE stores. (CEOs annual letter, 2008). In terms of competitive strategies, Tiffany Co. expanded a wide range of its new product lines and triumphed appreciably in this area. For instance, Tiffany Co. launched the Tiffany KEYS collection in 2009, TIFFANY NOTES and METRO jewellery collections in 2008 respectively. (Annual report 2009, 2009; Annual report 2008, 2008). Moreover, extensive public relations activities and events had held successfully worldwide by Tiffany Co.. For example, the 2010-2011 Tiffany Blue Book collection event was celebrated at a marvelous square in Forbidden City of Beijing on October 23 2010. (Event, 2010) As the most representative historic site in China, chose this regal place could show Tiffanys peerless brand identity and earn glory reputation internationally. The 2010-2011 Tiffany Blue Book collection event was held in Beijings Forbidden City on October 23 2010. (Event, official Tiffany Co. Chinese website, 2010). Furthermore, although the net sales between 2008 and 2009 shows a downward trend, Tiffany Co. had never stopped to opening their new stores internationally but it slowed down their opening speed. For example, it opened 22 new stores in 2008 and 14 in 2009 respectively. (Annual report 2008, 2008; Annual report 2009, 2009). It seems that Tiffany took very careful operations in recession period but took enormous energy to resolve their problems. To celebrate the new flagship store had opened in Beijing in December 2010, an astounding 3D show was displayed onto the stores facade. (Office blog of Tiffany Co., 2010) To sum up, although a downturn economic trend was showed in recent two years, Tiffany Co. still has a great ambition in luxury jewellery industry. It seems that Tiffany focus on how to offer their products lasting value and a flawless shopping experience, as well as how to find new customers and expand their distribution worldwide and enhance its brand reputation in an extensive region. (2009 annual report, 2009) An Important point would be easy to noticed is that the proportion of wedding market accounted the whole Tiffanys market share remarkably. As the following chart which source from Tiffany Co. 2008 annual report shows, the category B which describes that diamond rings and wedding bands accounted for 18% in 2006 and 2007, increased to 20% in 2008. The average prices of this category was about $2500, $3000 and $3000 in 2006, 2007 and 2008 for total reportable segments. According this figure, it could be seen that as a famous luxury jewellery brand, Tiffany Co. has a great market share with wedding customers. Firstly, wedding market is Tiffanys target market. Not only supported from this sales category segment chat, it also could find evidence on the office Tiffany Co. website. The most conspicuous category of Tiffany, which people can find firstly when they opening a Tiffany Co. website, is engagement rather than jewellery. Moreover, the first essential topic in Tiffanys facebook or twitter is about wedding bands or engagement diamond rings. Furthermore, look at the large range of different advertisements of Tiffany Co. on magazines or websites, it also could deduction that a strong relationship between wedding people and Tiffanys products. Secondly, a large range of wedding people or Tiffany fans may want their wedding have a connection with Tiffany. When google the keywords of wedding or tiffany or together, a huge number of Tiffany styles wedding scenes that people did it themselves or wedding agencies did for them would be appeared; such as Tiffanys wedding dress, Tiffanys wedding banquets, Tiffanys wedding invitation cards and Tiffanys wedding cakes. Thirdly, this Tiffany blue wedding trend also could earn money for some particular business. For instance, some bridal gown companies named them products Tiffany wedding dress even an enterprise named itself Tiffany Bridal. (Tiffany bridal limited, 2010). Another thought-provoking example also could be found on a Chinese famous wedding magazine. A Chinese editor recommended and created a Tiffany blue wedding banquet pattern in Hotel New Otani which is one of the most famous five stars hotel in Beijing. Even Chinese have their own entrench traditional red colour wedding custom, this unique Tiffany blue wedding got an expressive successfulness of booking for the hotel when the press was released. DSC_4957 A Tiffany blue wedding released on a Chinese wedding magazine. (Zexy, 2008) As one of the Tiffanys famous tagline mentioned that Blue is the colour of dreams, a huge number of people who is engaged may think that Tiffany blue is also the colour of their dream weddings. For example, a significant number of girls discussed their dreaming Tiffany wedding in Tiffany Co. facebook website. It seems that the emotion part of Tiffany or Tiffanys blue may always about love, dream, beautiful and wedding. In terms of other famous brand such as Vera Wang or Cartier, they both have their specific target wedding market too. The former is renowned of its wedding dress firstly and is developing its brand to a integrate women fashion brand gradually. However, as a young brand which founded in 1990, Vera Wangs history is only 20 years old. (Company Information, 2010) It seems that the loyalty of customers is the most important factor of a successful brand. From this, the brand impart of Vera Wang may hardly to competition with Tiffanys. Cartier also has a great reputation of their wedding bands and engagement rings. But like Tiffany, they still not expand their wedding market widely for now. (Bridal, 2010) Decision According to a bridalwear market assessment in Key Note, the average wedding gowns that brides would pay has broken the  £1,000 in 2004 in the UK. This stood for 5.8% of the average cost of a wedding. (Key Note, 2005). Moreover, Key Note evaluates that UK wedding dress retail market was worth  £105.3m in 2009. (Key Note, 2009) Based on this huge wedding market situation, as a great luxury brand, Tiffany has their great background to launch their own bridal gowns and related accessories include bridal veils, tiaras, pins or other decorations. Hypotheses If Tiffany Co. launched their stunning wedding dress in the market, there are several benefit for the brand and business. Firstly, it is a great opportunity for Tiffany to attract peoples eyes. A huge number of different kinds of media will compete to release the first glance of Tiffanys bridal gown. Thats a free and fabulous advertise of brand. Secondly, if Tiffany only offered very limited quantities of their wedding dress, customers should book and wait for their gowns patiently and passionately. This is a good way to gain reputation and enhance brand equity. Thirdly, the expand product line will increase customers include both exist customers and new customers to increase revenue. At last but not least, as a long-term development strategy, this action will help to compete Tiffanys whole wedding product category in a proper way.

Is Outsourcing Positive? :: Globalization, Technology, Businesses, Financial

Is Outsourcing Positive??? Outsourcing- out†¢sourc†¢ing (out sà ´r s ng, -s r -) n.: <business> Paying another company to provide services which a company might otherwise have employed its own staff to perform, e.g. software development(dictionary.com) Outsourcing is becoming a common occurrence for industries in the United States. In order to save money, time, and employees, companies are hiring outside businesses to conduct operations for them, especially in the technology field. Many companies are choosing to use outsourcing. For example, government agencies are outsourcing. â€Å"Offshoring is going on to some degree in just about every State Government. At least 18 firms that specialize in offshore outsourcing are positioning themselves in no fewer than 30 States to capture a large share of the State Government market, especially in IT services," said the study, titled `Your Tax Dollars at Work... Offshore: How foreign outsourcing firms are capturing State Government Contracts'.† (sify.com) Unfortunately, most state governments do not even realize they are offshoring. Many governments subcontract work and never bother to find out where the work is actually being done. They assume that, because the company has a US office that the work is done in the US. However, there are several companies that simply have an office in that state but actually are owned by a parent company in another country. â€Å"As subcontracting is common, States are ofte n unaware of the exact identity and location of the company that ultimately performs the work.† (sify.com) Companies are outsourcing for several reasons. Mainly, it can save a company a lot of money. If a business can outsource to another company, locally or internationally, and get a job done cheaper than if they did it in house, why would they not? Information technology is one of the most common outsourced areas. This can be for several reasons. It is extremely expensive and time consuming to set up one’s own IT department. A company may also not have the resources and people to run such a department (cica.ca) â€Å"Outsourcing is also a common option for minimizing start-up times and avoiding the high costs of entering new markets† (cica.ca) Next, outsourcing can by used for efficiency. The outsourced IT company will be better versed in what technology would fit a particular business. Outsourcing often provides access to advanced technology that can result in distinct technical leadership.

Business Ethics Essay

1.Introduction Precisely define the concept of â€Å"ethics† is quite difficult. In a general sense ethics – a set of moral principles and values that govern the behavior of a person or group of people and determining the positive and negative assessments of their thoughts and actions. Ethics associated with inner values, and they in its turn are part of the corporate culture and influence on decision making, determine their social validity within the environment. Ethical problem arises when the actions of an individual or organization may harm or conversely benefit others. Since ethics are unwritten rules, the issue of assessing an action often has irreconcilable differences. The so-called ethical dilemma arises in a situation where all the alternative solutions or courses of action because of its potentially negative moral consequences are undesirable, it is difficult to distinguish good from bad, right from wrong. Person who assumes responsibility for the organization of emerging ethical issues, often referred to as an agent of morality. This assignment examines the various approaches to the ethical issues, the study of which allows management to develop criteria for their analysis and solutions. 2.1 The Four approaches to make ethical decision Most ethical dilemmas is a conflict between the whole thing and its parts: the organization and the individual, the community and the organization. For example, should the company be subject to mandatory testing of their employees in the use of drugs and alcohol, which can benefit from it, but it restricts the freedom of action of individuals? Is it right to export goods that do not meet national quality standards in other countries with less stringent requirements? Sometimes ethically complex solutions involve a conflict between the two groups. For example, what is more important: the pollution caused by wastewater businesses or jobs that it creates, as the largest employer? Faced with the problems of an ethical choice, managers tend to be based on a normative point of view, that are certain norms and values, in accordance with which decisions are made. In normative ethics identify several approaches to the description of the system of values and hence the adoption of ethically diff icult decisions, which can be used in the practice of management: THE UTILITARIAN APPROACH, THE RIGHTS APPROACH, THE FAIRNESS OR JUSTICE APPROACHES AND THE VIRTUE APPROACH. 2.2 The Utilitarian Approach Basic principles developed in the XIX century by philosophers Jeremy Bentham and John Stuart Mill’s utilitarian approach states that appropriate behavior morality brings the greatest benefit to the greatest number of people. An individual decision-maker should review the impact of each option on all of its stakeholders, and to lay the one that brings satisfaction to the greatest number of people. In essence, it is about finding the best solution. As the complete calculations can be quite complex, allowed simplified conditions. For example, the calculation of costs and benefits in monetary terms can be used a simple economic criterion. In addition, while deciding rightly consider the situation only directly affected their sides. Utilitarian ethics justifies the introduction of a ban on the use of alcohol and smoking in the workplace, and in some cases at the end of work, as this behavior has a negative impact on the collective organization. Similarly, many companies monitor Internet use explains the need to maintain a healthy and productive environment. If employees are browsing pornographic websites, participate in racist forums or whole day browse on the virtual shopping, eventually suffers organization. Anyone who uses a utilitarian approach, assessing the impact of specific actions on the people who are directly involved in this process, while trying to produce the greatest good for the greatest number of people. Utilitarian approach focuses on the actions themselves, not the motives behind these actions. Potentially positive results of actions are weighed against the potential negative results. If the former outweigh the latter, manager, guided by a utilitarian approach is likely to begin to consider the action. The fact that some people, these actions could adversely affect recognized the inevitable and acceptable. 2.3 The Virtue Approach The virtue approach assumes that the moral and human actions are acceptable that benefits in the long term. The main driving force is self-control, and all the external forces that limit it should be stopped. Each person chooses for himself the most profitable in the long-term solution, based on which it judges the quality of their actions. One of the features of this approach is that it allows of the individual, aimed at the acquisition of personal short-term gain, in general, do not meet social norms. Precisely because individualism can be easily interpreted as a desire for purely personal purposes, it is not very popular in today’s highly organized communities focused on group goals. The approach most closely approximates to the area of free choice. 2.4 The Rights Approach The rights approach holds that man was originally endowed with fundamental rights and liberties, which cannot be violated or limited by decisions of other people. This means that the ethically correct to the solution that best respects the rights of those affected. It is assumed that the ethically correct decision should not violate these fundamental rights. Thus, the decision to listen to conversations of employees violates their right to privacy. Sexual harassment is unethical, as contrary to the right to freedom of conscience. The right to free speech justifies the actions of informants reported to management of the organization or the authorities about illegal or inappropriate actions of officers. Those who adhere to the rights approach, assess whether the decisions and actions of the basic civil and group rights and privileges. Some of these rights and privileges are listed in documents such as the Bill of Rights (the first 10 amendments to the Constitution of the United States) and the United Nations Declaration on Human Rights. The rights approach takes into account human rights such as the right to life and personal security, privacy, freedom of conscience, freedom of speech and private property. 2.5 The Fairness or Justice Approaches The conception of justice claims that ethically correct decision should be based on principles of equality, fairness and impartiality. In terms of management, there are three types of justice. Distributive justice requires that the ratio of managers to subordinates based on objective criteria. Thus, if the decision relates to such individuals to each other, it should equally apply to that and the other. Therefore, if a man and a woman do the same work assignment, they get about equal pay. However, if between the employees there are significant differences (for example in terms of skills or responsibilities), the ratio of management to them varies according to the skill level or display a sense of responsibility. But the attitude of the manager to subordinates must be clearly linked to the goals and objectives of organizations, not from other sources. Procedural fairness requires fair administration of subordinates. The rules should be clear, concise, and unbiased constantly enforced. Compensatory justice requires responsible party to compensate the damage caused to people. Moreover, people should not be held responsible for events that are beyond their control. The concept of fairness is closest to the legislation, as it is based on rules and regulations. This theory does not require complex calculations, as in the utilitarian approach, and does not serve its personal interests, which is possible in a virtue approach. It requires managers to determine for itself the characteristics of attributes, according to which evaluate the actions of workers. The conception of justice supports attempt to correct mistakes of the past, as well as fair play within the rules. In accordance with it the basis for a different pay or promotion can act reasons related solely to perform the job tasks. Most of the administration of human resources rules and laws are based on the concept of justice. Manager, who uses the approach of social justice, judges of how its actions fair and impartial in the distribution of awards and values among individuals in groups. These ideas arise from the two principles known as principles of freedom and differences. The principle of freedom holds that man has certain liberties that are compatible with the same freedoms enjoyed by other people. The principle differences argues that if there are doubts about the correctness of a decision, all the social and economic injustice, thus eliminating the need to be able to more fairly distribute goods and services. 3.Conclusion 4.Recommendation Most people, who are in business, hold a utilitarian point of view on the issue of business ethics. Arguing it actions to maximize profits, the CEO can always say that it thus seeks to ensure the maximum benefit for the majority of stakeholders. As a result of extreme volatility environment management personnel must reject this approach. A characteristic feature of utilitarianism is â€Å"impairment† interests of the individual and minority interests of the majority, and new trends in the field of human rights and social justice require that managers need ethical standards based on diametrically opposed principles. This is a complex task of modern management as well as management decisions should be made taking into account criteria such as human rights, social justice and the standards of the local community. This will increase the degree of ambiguity of administrative decisions. As a result, managers are increasingly faced with problems of moral and ethical character. Business ethics Essay The lecture of Father Roa last February 16 is an introduction to Business Ethics subject. The discussion included businessman’s myth about business ethics, the relationship of ethics and business, moral reasoning in business, the theory of profit motive, and business ethics definition. These given me deeper understanding of the subject â€Å"Business Ethics and Social Responsibility†. Some of businessman’s myth about business ethics includes: Ethics is a personal affair and not a public debatable matter; Ethics and business do not mix; This in business is relative; Good business means good ethics; and Business is war. These myths will remain a myth. The relationship of ethics and business which cannot be separated from one another. Ethics is an unwritten law, written in the heart of men. Business is an integral part of the human society with activities must also be examine from the moral perspective. In business, what is legal may not be necessary be moral. Today, the trend is to train managers to maximize profits and to quantify the operation of business. With moral reasoning in business, ethical issues and problems affecting the organization must be solved by the manager. Always judge the action based on an ethical principle. A good moral standard will be necessary have a good for me and for everyone, must be objective and not subjective, and when violated bring about feelings of guilt, share and remorse of conscience. The assumption of profit-motive is that it is an ethical issue in business and operates within the framework of freedom and structure of the business itself. There are two sides of profit-motive, good and bad. The good side is that profit-motive motivates people to do something meaningful, promotes ingenuity and cleverness in running a business, makes people productive and generates potential capital for business. If here is a good side, bad side also exist that includes promoting rivalry among competition, focus on only making money, and promote self interest. There are ethical considerations of profit-motive in business. The earning profit is a good and valid activity in business however, making excessive profit totally wrong. The teachings of the Catholic Church do not totally condemn profit as part of the business activity. In the end, business ethics was defined as study of what is right and wrong human behavior and conduct in business. This is a study of perception of people about morality, moral norms, moral rules and institution in business.

How to Create Effective Blog Posts That Convert Like Crazy - CoSchedule

How to Create Effective Blog Posts That Convert Like Crazy When you’re creating content for your blog, what are you hoping to achieve? More than likely, you’re working to attract qualified leads for your business. Unfortunately, though, this can be easier said than done. Business blogging comes with its challenges. Maybe you’re dealing with a bounce rate thats higher than ideal. Perhaps people aren’t clicking on your calls-to-action or converting through your forms. Its possible you’re attracting an audience, but they aren’t interested in your products or services. You may even be spending resources on creating valuable offerings, but they aren’t attracting qualified leads. There has to be something you can do about this, right? You shouldn’t give up on your blog, but rather optimize your content for lead generation. After reading through this guide, you’ll be able to do just that. How to Create Effective Blog Posts That Convert Like CrazyDownload Your Free Blogging Resource Bundle This post is jam-packed with advice. Put it all into practice with these free bonus templates, guides, and reports. Heres what weve included: A Blog Post Outline Template to write thorough content every time. A 28-page Blog Writing Process Bonus Guide to dig even deeper into how to create comprehensive content. A How to Write a Call to Action Bonus Template to craft CTAs that convert crazy amounts of traffic. A Content Calendar Excel Template to plan and schedule all your blog posts. 5 free Google Analytics Custom Reports to measure the effectiveness of your content promotion in just a few clicks. Have One Main Goal When Planning Your Content Hint: that one overall goal should revolve around lead generation. To start, you need to clearly define this goal. It’s not enough to just say you want to generate leads. You need to follow a process for making that goal work. You have two ways of doing this: SMART  or CLEAR  goal setting. SMART stands for: Specific, Measurable, Achievable, Relevant, and Time-bound. With SMART goals, your focus is on making a goal that provides enough information to make reporting on results easier. A SMART lead generation goal could be: "We want to increase qualified, sales-ready blog leads by 50% this quarter compared to last quarter." CLEAR stands for: Collaborative, Limited, Emotional, Appreciable, and Refinable. The CLEAR goal-setting process is the more recent alternative to SMART goals. Adam Kreek, an entrepreneur and motivational speaker, developed this alternative to fit a more up-to-speed, agile environment. A CLEAR lead generation goal could be: We want to work as a marketing team to bring 5 new qualified leads from marketing blog objectives for sales readiness through quality content offerings. With your blog content, you want to decide on one of these goal-setting options, or create your own way, so that you can clearly understand your path. Your goal, regardless of methodology, should be set up in a way that allows you to see a beginning-to-end process for your work. CLEAR vs SMART Goals: which do you use for your #content #marketing?Yes, your blog should be designed around your readership’s needs and pain points, so you should have subgoals for that. However, your overall, most important goal should always be what lead results you want to see from your efforts. In addition to setting up your goal, you have a choice for how you’ll follow your content’s results. You can use calendar software, such as what you’d find with , or choose a do-it-yourself (DIY) calendar system  in Excel or Google Sheets. By following a calendar, you’re better able to see how your content is leading to or falling away from your established goal. Recommended Reading: How To Get Crazy Organized With A Comprehensive Content Calendar (Free Template) The Complete 14-Step Content Strategy That Will Boost Your Results by 434% Use The Right Tool(s) For Contact Information Collection And Follow-Up The best way to turn your blog into a lead generation tool is to have a system in place for quick and easy contact collection. You want to acquire at least an email address. Ideally, you’ll want more information to help you create a personalized lead nurturing experience. You’ll want to find the tool or tools that’ll help you with this process. The tool(s) need to help you develop a seamless system for both marketing and sales to work together. Whichever system you put in place should help you take a blog subscriber and follow their path to a sale. Some of the best lead acquisition and nurturing tools, depending on your needs and budget, are: MailChimp: Best for contact collection and email marketing HubSpot’s CRM: Best for lead nurturing and monitoring When using MailChimp, you can add sign-up widgets for your blog sidebar so that it is always visible to your readers. You also have the option of creating a pop-up form to appear when readers visit your blog. Add the MailMunch  integration to create these widgets and pop-ups. Watch this video to see how: You’re given options for copy, design, form fields, and other elements. This integration is free, but it means the MailMunch name will appear with your form. Using these forms allows for contact information to go straight into your chosen MailChimp list. It’s an easy, automatic way to bring leads to your email marketing platform for further contact. MailChimp is primarily an email marketing platform, so it doesn’t give you a full picture of where each contact stands in your sales funnel. That’s when you need to find a tool that can take your contacts further along. HubSpot has a CRM that offers what you need to collaborate and monitor your contacts as they proceed through the sales funnel. You can use this tool to track the emails you send to your leads, if you use Gmail. Or, you can use MailChimp for email and HubSpot’s CRM for taking your marketing activity and passing it along to sales. HubSpot’s CRM gives you thorough information collected from each of your contacts. This information is found automatically, when possible. You can learn where the contact works, their phone number, and even their social media accounts. All of this information is available in one place along with your contact’s timeline. If you want to take your lead generation one step further, try using a full-service, all-in-one platform. HubSpot has a marketing platform  that’ll help you track leads from source to sale and beyond. It offers ways to engage with leads from when they’re just visiting after they’ve made a purchase. You’ll know which blog elements resonated with them to help you create a truly personalized lead nurturing experience. Whichever tool(s) you select, make sure it works well enough to remove any barriers between contact collection and sales follow-up. You’ll want tools that work seamlessly together or just one tool that does it all. This system of having a lead nurturing tool(s) will help you truly see a successful return on investment (ROI) with your blog activity. Recommended Reading: How to Be More Successful With the Right Content Marketing Tools Make Your Content Relevant To Your Buyer Personas Your blog is an opportunity for dual benefits. You want to bring in leads on your end, but to do this, you also need to give your readers worthwhile content. To see the right audience convert on your content, you need to create highly-relevant blog resources that benefit your buyer personas. This pinpointed readership  will help you create articles that bring in the right audience for conversion. To create these personas, you can follow your own process, use a template, or follow these steps: Clean up and finalize your data. You likely now have an overwhelming amount of data for your personas. It’s time to filter and clean this up to a more manageable document. Focus on the critical data, such as what is working instead of what should be put aside. Keep your focus on creating reader personas that have data about what they like and what they want to see. Everything else can be removed. Ask your current readers for their input. When you’re looking for what is working versus what is missing, one of your best opportunities is to ask your current readership directly. Use a tool, such as Google Forms, to reach out to them via email, or add a survey to your social media accounts. Twitter polls, for example, are great for multiple choice questions. Your readers are eager to be heard, and asking them for their input is largely effective for that very reason. Evaluate how your readers behave. Use Google Analytics  for this because the tool gives you so much information about how your website visitors are behaving on your site. You can track which blog posts have the most visitors versus which ones have the longer time on-page data. Take advantage of this information to see what’s working for you so far versus what needs improvement. Compare your real data with your ideal data. Take what you know about your current readership and compare it to who your ideal reader would be. This is a hypothetical reader that you’d want to see visit your blog. They are contacts that fit with your conversion goal. Collect initial demographic data. Where do they work? What is their age and gender? Where are they located? These are all examples of the demographic data you should collect. This data should describe your current readership to help you understand your status now for better decisions in the future. An example of a tool you can use to collect this information is Google Display Planner. It provides detailed information about your audience via search results and website activity. https://www.youtube.com/watch?v=fiGfgo4RJDA Find your target audience’s pain points. Do some research on social media and review sites to see what your target readers are complaining about. Tracking mentions, hashtags, and keywords can help with that. This will give you important information about problems you can solve via blog content. The more relevant and timely your content is, the more conversions you’ll see. Ask your sales team for their findings. Your sales team acquires a great amount of data on your customers and prospects when they’re taking each one through the sales process. They can offer valuable information for your use as you build your personas. Take the information you acquire to develop personas based on what you know is effective so far. Audit your current content. Look at your current content to see if it’s getting any engagement. Blog comments and social shares are two ways to determine your content’s value. Check your bounce rate in Google Analytics. Analyze social media metrics to see how people are reacting to your content on each platform. Are they retweeting? Do they add a comment? Are you getting a lot of link clicks? These are all ways to determine whether your readers are enjoying or skipping your content. Apply the data into a persona document. You can use a tool, such as Xtensio, to create a manageable document for your personas. Or use your own Excel, Google Sheets, Word, or Google Docs template. To make your content relevant to the right audience, you need to know who they are and what they want to see from you. Your personas can help you with that. Personas aren’t permanent or final, however. They’re fluid as your target readership changes. As trends change, reader interests change. Your blog content and personas need to adapt with these changes. Recommended Reading: How To Find Your Target Audience And Create The Best Content That Connects Spark Your User Persona To Life With These 9 Important Tools Take The Time To Fully Prepare Your Content To truly make effective blog content, it’s not enough to just dive right in. You need a plan for what you’re going to write and how you’re going to present your ideas. Otherwise, you risk creating scattered content. It will confuse your readers and likely make them leave without converting. That’s why it’s so critical for you to do the necessary research and planning before you start to write your draft. If you're looking for conversions, planning and researching your #blog #content is critical.First, Identify Your Topic. Finding a topic that will resonate with your target readers can be a challenge. You not only need to know what you’re going to write about but also how you’re going to present the idea in your article headline. You have tools available  to you that can help you with this process: Impact’s Blog Title Generator With BlogAbout by Impact Branding Design, you choose a keyword, such as â€Å"marketing† to help you fill out the headline prompts. The keyword is more for your reference as you receive the prompts, but the headline ideas can apply to any keyword you choose. When you receive a headline idea that you like, you can click on the heart to save it in a list for future reference. When you have enough options, you can request the list be sent to you automatically by email. To add to this tool’s value, you also have the option of free writing using their â€Å"writer’s block† section. It’s a blank canvas you can draw in to get your thoughts onto â€Å"paper.† This tool has one noticeable glitch though. Exporting your list does not always work. It might be best to type out your favorites into a separate document. This will also make it easier for you to work with the content instead of having to copy/paste from the email. Portent’s Content Idea Generator Unlike BlogAbout, Portent’s Content Idea Generator does not have an export feature. However, it does have several helpful features to make up for it. This tool gives you especially creative (sometimes controversial) headline prompts using the keyword you chose. It adds your selected keyword into the headline along with the rest of the text. With your prompt, Portent adds commentary to the words to help inspire you or simply to make you laugh. The comments can give you more ideas for the visible headline or help you create an entirely new one. HubSpot’s Blog Topic Generator HubSpot’s tool for discovering topic ideas is different from the other two tools. With their Blog Topic Generator, you insert 3 noun-based keywords. The tool will then give you 5 headline ideas based on those words. You can mix and match the headlines on your own, but HubSpot doesn’t let you do it in the tool. Instead, export the list via email or copy/paste them into an editable document. When you’re considering a topic generated from these tools, keep your reader personas in mind at all times. Even if you think the headline sounds funny or appealing, you need to stick with the ones that will attract your target readers. Pick the topics that mention or at least will cover a specific pain point in your readers. When they read content that truly speaks to their needs, they are more likely to follow-through on your call-to-action to convert into leads. Have you tried these content idea generators from @Portent, @HubSpot, and @impactbnd?Then, Create An Outline You now have a topic picked out. It’s time to start writing your draft, right? No. You always need to take the necessary step of creating an outline. Why? You’ll create structure out of your various points. You’ll make it easier on yourself when writing your draft. The outline will ensure your article’s readability factor. To create the best outline, make sure you’re creating one that has plenty of detail and all your points listed. Have your headings and subheadings ready to go. Include any research you’re going to cite, placed where they belong in your article. Add your main points, even if in fragments, to each heading and subheading. This all will make creating your first draft a lot faster, easier, and more efficient. Writing #blog post outlines will make creating your first draft a lot faster, easier, and more...Focus Your Content  On Reader Benefits Now that you know the importance of reader personas, your next step is to create content that benefits them. You want to create content that gets found in search results, but your priority should always be on helping your readers. There’s nothing worse than putting in all the effort in creating your article just to see your bounce rate increase. The important thing to remember is that your content can either put off your readers  or get them wanting more. When they choose the latter, that’s your chance at converting them via your call-to-action. When you’re writing your article, your focus should be on the following: Readability.  Is your article easy to scan and read quickly? Are your points easily understood? Use Hemingway  or the Yoast SEO plugin  to help you with this. Benefits. Does your article provide value to your readers? Are they given instructions they can take with them and apply with their own work? Readability  is key when you’re trying to keep your readers from beginning to end. To keep your blog post focused on this, it needs to follow these best practices: According to Yoast, it’s important that you write in simple English so that younger audiences would be able to understand what you’re saying. This is known as the Flesch reading ease score. Using transition words helps your readers by dividing one point from another. This makes your content easier to digest. You can use words such as â€Å"and,† â€Å"but,† â€Å"or,† â€Å"because,† etc to separate your points. For example: â€Å"The article was 5,000 words long, so the writer divided it into a series of posts.† Use enough subheadings  to make scanning your article easier. For example, if your article is 1000 words, divide it into 3-5 subheadings. Too much text per subheading, such as 500 words in block text, will make it harder for your readers to scan through. Keep your paragraphs short to keep reader focus. Shorter paragraphs help readers understand your point quicker than longer paragraphs. Make sure your sentences are short.  Longer sentences are inevitable, but you don’t want too many of them in your article. The ideal sentence length should not exceed 20 words. Avoid using passive voice  when possible. Otherwise, you make your sentences harder to read: An example of passive voice: â€Å"The article was written by Annaliese.† Switching it to active voice: â€Å"Annaliese wrote the article.† Use plenty of bulleted lists, white space, imagery, and other breaks from your block text. This will help your readers understand your points without losing focus. Benefits  are what make your content worth readers’ time. If you’re too focused on what you want from your post, you’ll neglect providing value to your readers. Blogging is about helping your readers first, so self-promotion should always be secondary. Along with giving people a reason to read, you also want to give them actionable takeaways. This is the end benefit you should offer your readers. They are looking for assistance with their own needs and efforts, so they expect to have ways to apply what they’ve learned from you. articles focus on reader benefits by ensuring that every article includes thorough explanations, step-by-step instructions, and applicable takeaways. Each of their articles includes content readers can download to further enhance the experience. Another blog that does a good job is from Buffer. Their articles are also thorough, and they regularly update them to ensure readers learn the latest trends and techniques for their efforts. No matter what: focus on your readers first, and give them what they came for in the first place. Recommended Reading: How To Communicate Effectively With Your Blog Readers To Keep Them Reading Be Strategic With Your CTA Wording, Design, And Placement Your call-to-action or CTA has to be convincing enough to get your readers to click on it. You may be wondering: how can I accomplish this? The answer: you create a CTA that follows these best practices. This is how you’ll get people to give you their contact information and convert. This is how you’ll get people to give you their contact information and convert.Nail Your CTA Copy Your call-to-action copy needs to be short but still give readers a reason to click on it. It should be focused on real benefits and not serve as clickbait. Use power words  to convince visitors that this action they’ll take will be worthwhile. Make it clear why and how they should act on your CTA. As you can see from the example below, uses strong wording in their CTAs, such as â€Å"get,† â€Å"now,† and â€Å"free.† They’re expressing a sense of urgency and making their CTA a command to help visitors take action. Also, makes the value clear in what they’ll provide in exchange for the visitor’s information. They tell visitors that they offer the â€Å"#1 Marketing Calendar,† which clearly shows that their product is worth considering. When you’re working on your CTAs, make sure you’re using strong words, such as commands or value-based terms, to give your visitors a reason to click through. When you're working on CTAs, use emotional words to give your visitors a reason to click through.Pay Attention to CTA Design Use different text colors or use images to help your CTA stand out, but be careful that your design doesn’t confuse or annoy your readers.  Check to see that your CTA design stands out without interrupting the flow of your article. You want your CTA to be noticeable without being intrusive. That’s why experimenting with your CTA design is key. You’ll want to find the right method for best lead generation results. Let’s look at this example from a recent HubSpot article. Their call-to-action displays a preview image and bold colors. The text is large enough to be easily noticeable. Their CTA stands out from the page’s white background. As it is located at the end of the article, it doesn’t interrupt the reader. Experiment With CTA Placement Many times, you’ll see a CTA that’s in-line with the article copy. Other times, it may be a clickable image with text overlay. Regardless, you want to use a placement that stands out from the rest of your article and page as a whole. You want your CTA to fit naturally with your article without getting lost in the flow. Whether it’s at the beginning, middle, or end of your article page, you want to choose wisely. It’s important that you experiment thoroughly with which placement converts the most visitors. There’s not one best placement for everyone, so test it until you know what works for you and your visitors. Also, don’t be afraid to add it more than once per article. You just want to make sure it doesn’t take away from your article’s readability. If your readers can’t stay focused on your article, they may leave before considering your CTA. In the above example from the Convince Convert blog, this CTA is placed at the end of their articles. It takes a wide space to really stand out to readers who made it to the end. It doesn’t interrupt the article content but rather gives readers a reason to seek more. This is a prime example of a strategically-placed CTA. How To Test Your CTAs for Copy, Design, and Placement Optimization Only make one change at a time. Continue this process until you start seeing a decline in leads generated. If you don’t see improvement with a change, revert back to the last setting and make a different change. Use your available analytics to see if the change produced more leads, the same, or less. Testing is never over. Your readership changes over time, so your CTAs should adapt as a result. The best way to stay in tune with what works for your readers is to experiment regularly with your CTA copy, design, and placement. Although you have these three elements to work with, always remember to only make one change at a time. Otherwise, you won’t know which change was the winner. Recommended Reading: How To Write A Call To Action In A Template With 6 Examples How To Create Opt-In Forms: 5 Ways To Convert Traffic Like Crazy 11 WordPress Plugins To Inspire Visitors To Take Action Provide A Gated Content Upgrade Relating To Your Post In the last section, you learned about CTAs and saw examples from a blog article. If you look at the in-line and pop-up CTA examples again, you’ll see that they lead to what’s called a â€Å"content upgrade.† It’s an additional resource related to the article’s topic. It often serves as a way for readers to apply what they’ve learned from your article. uses content upgrades in almost all of their articles. It’s a quick and effective way to get more conversions than a simple CTA would provide. With a content upgrade, you want to ask for an email address at a  minimum. However, to fully optimize your further contact with readers, ask for a name and other personalized information. This will help your email outreach and also any sales-based contact. Recommended Reading: How To Create Amazing Content Upgrades For Your Blog Have A Content Promotion Plan In Place Before you finalize your blog draft, and before you publish it, you should have a plan for how you’re going to promote it. Your first focus should be on optimizing your content for social sharing. Then, you can plan how, where, and when to share your new content online. First: Optimizing Your Content For Sharing To see your content reach a larger audience than your own, you need your readers to share it with their networks. They won’t share if you don’t make it easy for them, so you want to pay attention to this when finalizing your draft. There are several tools you can use to make social sharing a breeze: ’s   in-line tweet prompt Sumo’s image sharer AddThis’s social sharing buttons uses social sharing buttons and Click-To-Tweet to give people more than one way to share. Make sure your content is optimized for social sharing by including options in the form of in-line engagement and sharing buttons to give your audience a quick, simplified process. Next: Plan Your Own Promotion Schedule Your own content promotion is important for notifying your existing fans and followers of new content. It’s important that you know what you’re doing, when you’ll do it, and how you’ll do it effectively. What you’re doing.  What platforms are you using for your content promotion? When you’ll do it.  What days and times are you going to publish your content promotion? How you’ll do it.  What format will you use on each platform, and how will you make it engaging? Use your content calendar to organize your content promotion strategy to make it more manageable. Otherwise, you’ll lose track of where and when you’ve already promoted your content, risking future repeats and mistakes. Recommended Reading: How To Promote Your Blog With 105 Content Promotion Tactics How To Develop An Effective Content Marketing Promotion Strategy How To Promote Your Content Marketing Like A Public Relations Genius What Next? You’re now better prepared to use your blog to generate leads. You have seven pieces of the puzzle that you need to use together to get the full picture. Apply each of these lead generation tactics in your blog activity to achieve the ROI you’re seeking. What tactics have worked best for you from this list? What tactic or tactics would you add? Let us know in the comments!

Another Product of a Nike Society essays

Another Product of a Nike Society essays I have been told that all great men were once rejected by society but that just maybe another lie told to me by society. American society is thought to be simple but it is very contradicting. The common man is told a lie Try your best and you will make it and the American dream is a beautiful one but made with sweat and tears. This is a very interesting notion because most of the people that make it to the top today are scum-sucking parasites. Does the honest hard workingman really get more than what he put in? Physics has defined how efficient a machine is by a simple equation: work input divided by work output. This equation shows how well a machine work. It is often used to decide if a machine can be improved or if it should be replaced. The John Doe of our society uses this scale to judge how his job is because he is no better than a machine. When John Doe uses this equation he often calculates work output as comforts of society. Society also uses this equation to define John Doe to see how valuable he is. Societies work input is simply money. In exchange for money society gains more money and lives. If John Doe lives till he is ninety most people would agree that he lived a long life. To really fathom how long John truly LIVED for we must break his life components down into days. An average John sleeps for eight hours a day, which means that john sleeps 1/3 of his life away. This means John is only alive and breathing for a mere sixty years. An average John works for another eight hours. This means that John really does not truly live for 2/3 of his life. During this 2/3 life time John has a couple of kids for which he sacrifices more of his life. So in conclusion John only live for less than 1/3 of his life. Who can say a man who died at twenty-five lived long? Some people would argue that twenty-five years of living is ple...

Leadership in Health Care Organizations Practicum Coursework - 9

Leadership in Health Care Organizations Practicum - Coursework Example She was not an authoritarian figure but was rather a servant leader. She noticed my anxiety immediately and she empathized. She kept on assuring me that everyone has jitters on her first day including herself and there was nothing to be anxious about. She was very comforting and accommodating in my mistakes and rather than reprimand me for them, she was quick to give me a break to recollect my thoughts and calm down. She was a good listener and she often listened to the patients and the other nurses patiently. In case of any squabbles, she would listen keenly to all sides before making any judgment. This was unlike my previous supervisors who were quick to punish and pick sides so as to deal quickly with the matter and move on. She extended the same servant leadership to the rest of the hospital staff including the subordinate staffs without discrimination (Spears, 2010). Her main goal other than see her patients received the best health care and recovered was ensuring the growth of other people. This she did through making people realize their inner ability and strength and how they can use that to further their personal and professional development. It is this leadership skill in her that made me consider furthering my education and she pushed me and encouraged me to do so. Most individuals in power positions but who are not servant leaders are not concerned about empowering those under them. They are not really concerned about the future of an employee as long as they perform their daily chores as required of them. Having a leader who is therefore committed to growth of the employees was therefore a new thing to me to not only see but understand as well and this made me appreciate my supervisor even more. Her humane spirit and ability was topped up her exemplary role and ability as a servant leader. She had a way that would repair broken hearts and spirits (DelHousaye and Brewer, 2004). This was not only because of her ability

Nursing Theory, Research, and Evidence-Based Practice Essay

Nursing Theory, Research, and Evidence-Based Practice - Essay Example continue maintaining the status quo of nursing as being predicated on medicine and its paternalistic medical model, derived from the Hippocratic Oath. This paper studies the key aspect of evidence based nursing and identifies that it is the relationship of nursing with temperamental nursing which is highly related to dealing with children and parents of ill youngsters. From the students point of view, the discrepancy between nursing as a practical profession and nursing as an academic discipline may enhance the theory-practice gap and aggravate tensions. Traditionally, evidence of fall related patients has been checkup by nurses using the Tinetti Assessment Tool which is considered to be a simple, easily administered test that measures a patient’s walk and equilibrium. The test is scored on the patient’s capability to perform specific tasks. The discipline of nursing and the subjects in nursing programs have been categorized in terms of a science-based model, e.g. biological and physical sciences, behavioral and social sciences, humanities, medical science and, finally, nursing science (Beattie, 2003). As long as nursing was based on a medical model and medical staff was involved in teaching the students, the subjects of the curriculum were congruent with the medical model (Wynne et al, 2004). The key aspect of evidence based nursing is the relationship of nursing with fall management nursing. This aspect of nursing is highly related to dealing with pain related issues for fall patients consisting of children and parents of ill youngsters. While evidence based intervention is intended to relay acceptance to the patient, the strategies that patients and other caregivers use often encourage the fall patient to accept a challenge that can foster their recovery. In order to have medical knowledge, e.g. an understanding of pathos-physiological implications, one needs to be familiar with the biosciences. Akinsanya (Akinsanya, 2005, Akinsanya, 2003) suggests that